For UK trade businesses

Your trade business is leaking more than you think.

Kitchens, bathrooms, roofing, heating, plumbing, electrical. Same story: 5 predictable revenue leaks, every time. We find yours in 8 minutes.

Diary looks quieter than last quarter. Quotes going out but not landing. Cash flow tight even on busy months. You know something's off — you just can't pinpoint what.

See where the leaks are →
The 5 leaks

Where your trade business is quietly bleeding revenue.

Every trade business we look at leaks money in the same five places. Different names, same pattern. The good news: they're all fixable — often in weeks, not months.

01
Speed to quote

The clock starts when they enquire — not when you're back off the tools.

Every day you delay quoting drops your close rate by around 12%. Buyers pick whoever gets there first — not necessarily whoever quotes best.

Impact: ~12% close rate / day of delay
02
Callout backlog

When the diary gets tight, quotes stack up.

Fresh enquiries go cold while you're on the tools. By the time you catch up, the buyer has already called two competitors — and one of them answered.

Impact: 40–60% pipeline decay in busy weeks
03
Undercutting

Winning on price. Losing on margin.

The cheapest quote wins the job — and loses the money on it. Cash flow looks fine, margin per job quietly starves. Charge what the work is worth.

Impact: 8–15% margin loss per job
04
Post-job upsell & referral

70% of happy customers would refer — if you asked.

Most trades never ask. The best moment for a review, referral or repeat-booking pitch is the day the job finishes. Miss it and it's gone.

Impact: 30–50% of lifetime value
05
Online presence

60% of trade buyers check your website before they call.

If it's slow, vague, or has no recent photos, they call the next quote first. A weak Google Business Profile is invisible to your local buyers.

Impact: 25–40% of local enquiries lost
Typical kitchen firm we'd audit — the hidden number.

A mid-sized kitchen installer — 6 fitters, £8,000 average install, 40 enquiries a month, 15% conversion. £48k profit a month, on paper.

When we look at speed to quote, callout backlog, referral capture and pricing discipline together, the modelled recoverable opportunity typically lands between £35k and £80k / year — without spending a penny more on marketing.

Composite based on the patterns we see — your business will have its own version.

40
Enquiries / month
15%
Current conversion
£8k
Avg install value
£47k+
Modelled opportunity / yr

Built by operators. Not consultants.

Two co-founders. A combined 20+ years actually moving the numbers inside real UK sales operations — heat pumps, trades, and adjacent service businesses. Every leak we audit exists because we've had to close it. Not because a framework told us to look for it.

Find your five in 8 minutes.

20 questions. Instant RAG score per area. Your top 3 priorities. A modelled £ figure for what you could recover. Free. No sales call. No obligation.

Take the free audit