Live
Ep 1
The lead that never made it to a quote
Speed-to-lead. The gap between "enquiry" and "reply" is where most revenue disappears.
The £2,400/month lesson Stanley didn't know he was missing.
Stanley runs a home improvement business. His work is solid, his customers are happy, and business is fine. Then he actually looked at his numbers.
Episodes 1–3 are here — a short series showing where SMEs quietly leak revenue and how small fixes compound.
Chapter 01 · Meet Stanley
What if being brilliant at your craft is the reason you're losing revenue?
Episode 1 · 60s
Stanley isn't a salesperson or a marketer — and it's holding him back.
Chapter 02 · The lead that got away
What if half your leads never hear back from you at all?
Episode 2 · 51s
Prospects don't wait. Whoever responds first wins the job.
Chapter 03 · The lead you forgot to chase
What if “not right now” isn't actually “no”?
Episode 3 · 48s
Most sales don't happen on the first call. Stopping at one leaves money on the table.
What Stanley found
Stanley gets around 40 leads a month. He converts about 15% of them into paying jobs — six jobs, roughly £7,200 profit in his pocket every month. Not bad. Industry-average, actually.
When he looked closer, though, most of the leads he was losing weren't being lost during the sales conversation. They were disappearing before he'd even said hello. Someone would fill in a form at 9pm and hear nothing back until the next afternoon — by which point they'd called two competitors and one of them had picked up the phone.
+£2,400/mo
One simple fix — an instant auto-reply on every enquiry, with a call scheduled inside one business day — lifted Stanley's conversion from 15% to 20%. Two extra jobs a month, at £1,200 profit each. All from leads he was already paying for.
Why this matters
Most business owners have no idea what their real conversion rate is. Fewer still know how much revenue is quietly leaking out before the sales conversation even starts. It's rarely the price. It's rarely the pitch. It's usually the gap between "enquiry received" and "someone actually replied."
Stanley is a fictional composite based on the real patterns we see in trade and service SME audits. The numbers are typical. The fix is real.
The full series
Five short episodes, one per common leak. Ep 1 is here — the rest drop across the coming weeks.
Live
Ep 2
The lead that got away
Speed-to-lead. When Stanley's hands are full, the phone's still buzzing — and the first business to respond wins the job.
Live
Ep 3
The lead you forgot to chase
Follow-up cadence. What happens to leads that don't convert immediately (spoiler: most of them buy from someone else).
Soon
Ep 4
The margin that quietly disappeared
Pricing and margin leakage. Why the "busy but broke" pattern is almost always a numbers problem.
Soon
Ep 5
Stanley finally checks his numbers
The payoff episode. What a full revenue audit actually shows Stanley — and what changes as a result.
What's your number?
Stanley's story took him from 15% to 20% with one fix. Your business will have its own version. Take the free health check — 8 minutes, no call needed, instant result.
Take the free audit