Live
Ep 01
Meet Stanley
The character introduction. Great tradesman. Not a salesperson. That's the problem.
Chapter 01 · Meet Stanley
What if being brilliant at your craft is the reason you're losing revenue?
Ep 1 · 60s
Stanley isn't a salesperson or a marketer — and it's holding him back.
Chapter 02 · The lead that got away
What if half your leads never hear back from you at all?
Ep 2 · 51s
Prospects don't wait. Whoever responds first wins the job.
Chapter 03 · The lead you forgot to chase
What if "not right now" isn't actually "no"?
Ep 3 · 48s
Most sales don't happen on the first call. Stopping at one leaves money on the table.
Chapter 04 · Winning at a loss
What if the job you won is the one that's losing you money?
Ep 4 · 44s
Cheapest quote wins the job — and loses the margin. Charge what the work is really worth.
What Stanley found
Stanley gets around 40 leads a month. He converts about 15% of them into paying jobs — six jobs, roughly £7,200 profit in his pocket every month. Not bad. Industry-average, actually.
When he looked closer, though, most of the leads he was losing weren't being lost during the sales conversation. They were disappearing before he'd even said hello. Someone would fill in a form at 9pm and hear nothing back until the next afternoon — by which point they'd called two competitors and one of them had picked up the phone.
+£2,400/mo
One simple fix — an instant auto-reply on every enquiry, with a call scheduled inside one business day — lifted Stanley's conversion from 15% to 20%. Two extra jobs a month, at £1,200 profit each. All from leads he was already paying for.
Why this matters
Most business owners have no idea what their real conversion rate is. Fewer still know how much revenue is quietly leaking out before the sales conversation even starts. It's rarely the price. It's rarely the pitch. It's usually the gap between "enquiry received" and "someone actually replied."
Stanley is a fictional composite based on the real patterns we see in trade and service SME audits. The numbers are typical. The fix is real.
The full series
Five short episodes, one per common leak. Eps 1-4 are here — Ep 5 drops soon.
Live
Ep 02
The lead that got away
Speed-to-lead. Stanley's on the tools. The phone's buzzing. First to respond wins the job.
Live
Ep 03
The lead you forgot to chase
Follow-up cadence. Most sales don't happen on the first call — stopping at one leaves money on the table.
Live
Ep 04
Winning at a loss
Undercharging and margin blindness. The cheapest quote wins the job — and loses the money on it.
Soon
Ep 05
Stanley finally checks his numbers
The payoff episode. What a full revenue audit actually shows Stanley — and what changes as a result.
What's your number?
Stanley's story took him from 15% to 20% with one fix. Your business will have its own version. Take the free health check — 8 minutes, no call needed, instant result.
Take the free audit